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Privacy Policy

Please read this Privacy Policy (the “Policy”) carefully as it describes the manner in which Imperial Tobacco Canada Limited collects, uses, discloses and otherwise manages personal information through our website located at

In this Policy, the terms “ITCAN”, “we”, “us” and “our” are used to refer to Imperial Tobacco Canada Limited.

1. Scope and application

Protecting your privacy is important to ITCAN. The purpose of this Policy is to explain how we collect, use, disclose and otherwise manage personal information.

This Policy applies to and governs the activities of ITCAN and is meant to exclude the personal information concerning individuals who seek to be, are or were employees of ITCAN as a specific policy is applicable to those individuals.

Personal information is any information about an identifiable individual, whatever the nature of its medium and whatever the form in which it is accessible, whether written, graphic, taped, filmed, computerized or other. Information concerning a company or a partnership is not personal information. This Policy applies to personal information that is in ITCAN’s possession or that is under its control, including information that it may transfer to a third party for warehousing, storage or processing purposes.

2. Consent

If we have obtained your consent to collect, use or disclose your personal information, you can withdraw your consent at any time, subject to legal and contractual restrictions and reasonable notice. Please note that if you choose to withdraw your consent, ITCAN may not be able to provide the services you request.

3. Collection and use of your personal information

In general, ITCAN collects personal information about you that is necessary for the purposes of establishing, managing and maintaining our relationship with you, or that is necessary to provide the services you request. For example, personal information may be collected when you:

  • join or take part in the services available through the digital platform;
  • request to receive publications, information or marketing communications from ITCAN; or
  • submit questions, comments or suggestions by telephone or electronically.

In most circumstances, we will obtain your personal information directly from you. However, we may also collect personal information about you from outside sources, such as when the collection from a third person is necessary to ensure the accuracy of the information you have provided, if the source is legally allowed to disclose personal information about you.


When you join, we collect your first and last name, your home address(es), your email address, date of birth. We use this to confirm your eligibility for and, if approved, to administer your account, provide you with access to the platform (including customized content and product news), and to send you communications that may be of interest to you.

In conformity with the applicable tobacco legislation, we collect your date of birth to verify that you are an adult of legal age to consume tobacco products. We also use a third party to verify your age by confirming that the date of birth you provide to us matches the date of birth on your credit file (but we do not obtain any credit-related information from you).

We may also collect your mobile phone number if you wish to receive communications by SMS text message.

Imperial Tobacco Canada Limited and its affiliate, Imperial Tobacco Company Limited, use a centralized system to administer their sites. You can log in to this website by using your existing credentials with our brands or with Imperial Tobacco Company Limited’s platforms. If you choose to use your existing credentials on a site that is operated by Imperial Tobacco Company Limited, we will disclose your personal information in a confidential manner to Imperial Tobacco Company Limited for the purposes of enabling you to access their website in a seamless manner.

Request Publications, Information or Communications

If you contact us to request publications or information, we may collect your name, mailing address or email address in order to respond to your request.

We may offer you the ability to sign-up to receive ITCAN marketing communications (such as du MAURIER). If you sign-up, we collect certain personal information (such as first and last name, email address, mailing address) which we use to send you email and other communications that may be of interest to you. You can opt-out of receiving promotional email from us by following the opt-out or “unsubscribe” instructions provided in your email or by contacting us as set out below.

Individuals registered on can, at any time, unsubscribe from receiving electronic notifications, or manage their notifications, by clicking the unsubscribe mechanism contained in each notification or by logging into and editing their notification settings.

Please note that you may continue to receive certain transactional and account-related electronic messages from us.

Submit Questions, Comments or Suggestions

If you contact us with a questions, comment, complaint or suggestion, you may be asked for information that identifies you (such as your name, date of birth, address, email address and a phone number (optional)) along with additional information we need to help us promptly answer your question or respond to your comment or complaint. We may also retain this information to assist you in the future and to improve our customer service and product and service offerings.

Surveys and Research

From time to time, we may offer you the opportunity to participate in one of our surveys or other research activities. The information obtained through our surveys and customer research is used in an aggregated, non-personally identifiable form. We use this information to help us understand our customers and to enhance our product and service offerings.

ITCAN may also use personal information to better understand our customers, to help us improve our products and services, to prevent errors and fraud, and as otherwise required or permitted by applicable law.

4. Disclosure of your personal information

  • ITCAN will not disclose, trade, rent, sell or otherwise transfer personal information without your consent, except as described hereinafter or as authorized or required by law.
  • ITCAN may share your personal information with its agents, mandataries, consultants, data processors and other service providers (including affiliates) if the personal information is necessary to allow these entities to provide services on behalf of ITCAN. For example, we may use service providers to send email or other communications, host our website, conduct surveys, verify your age and manage and analyze data and our advertising effectiveness. In such cases, your personal information will be used to provide the specific services we request and will be kept confidential in accordance with this Policy. Service providers are given the information they need to perform their designated functions, and are not authorized to use or disclose personal information for their own marketing or other purposes. Our service providers maintain or process personal information in Canada, the US, EU and other jurisdictions. For additional information on the manner in which our service providers treat your personal information, contact us as set out below.
  • We may transfer any information we have about you in connection with a proposed or completed merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part ITCAN or as part of a corporate reorganization or other change in corporate control.
  • We and our Canadian, US and other affiliates and service providers may disclose personal information as required or permitted by applicable law, such as in response to a search warrant or other legally valid inquiry or order (which may include lawful access by Canadian, US or other foreign governmental authorities, courts or law enforcement agencies), or to another organization in the case of a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian, US or other law. We may also disclose personal information where necessary for the establishment, exercise or defense of legal claims and to investigate or prevent actual or suspect loss or harm to persons or property.
  • Your information may also be shared with other users of or the website if you choose to post content or communications in public areas of the platform or website, if available. Please think carefully before sharing any personal information through such public forums.

5. Information about our website

We and/or our service providers collect the IP (Internet protocol) addresses of all visitors to our website and other related information such as page requests, browser type, operating system and average time spent on our website. We use this information for statistical purposes and to help us understand our website activity, and to monitor and improve our website. We also use a technology called “cookies”. A cookie is a tiny element of data that our website can send to your browser, which may then be stored on your hard drive so we can recognize you when you return. We use cookies on the pages on our website where you are prompted to log in or that are customizable. If you have registered with our website, these cookies (1) may let us know who you are, (2) may be necessary to access your account information (stored on our computers) in order to deliver products and personalized content or services, and (3) will provide us and our service providers with information that we use to personalize our website in accordance with your preferences and to better understand our website activity. You may set your Web browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our website, you may not be able to take advantage of all of the features of our website.

We and our service providers (such as Google Analytics) also use cookies to help us understand our website activity, to improve our website and provide better customer service. For more information about Google Analytics, see

Our website may also use a technology called “tracer tags” or “Web Beacons”. This technology allows us to understand which pages you visit on our website. These tracer tags are used to help us optimize and tailor our website for you and other future visitors to our website.

Our website may contain links to other sites that ITCAN does not own or operate. We provide links to third party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personal information.

6. Safeguards

ITCAN has put in place a series of security safeguards designed to protect your personal information against loss and theft, as well as unauthorized access, disclosure, copying, use and modification, regardless of the format in which the information is held.

These security safeguards include physical measures, administrative measures and technological measures that are reasonable given the sensitivity of the information, the purposes for which it is to be used, the quantity and distribution of the information and the medium on which it is stored.

ITCAN also takes the necessary measures to ensure that all its managers and employees are informed on the contents of this Policy and requirements under applicable privacy legislation, and understand that they are required to conform to it at all times. Access to personal information strictly limited on a need-to-know basis to the persons for whom such information is necessary for the performance of their functions and duties. Unauthorized access to or disclosure of your personal information by an ITCAN employee is strictly prohibited and will result in appropriate disciplinary measures.

ITCAN will keep your personal information for the time required to fulfill the identified purposes, its legitimate business purposes and to conform to legislative requirements.

7. Accuracy, Access and Rectification

ITCAN recognizes that it is important to keep personal information accurate, complete and up-to-date and takes reasonable steps to ensure the accuracy and completeness of the personal information it uses and discloses. However, you are responsible to inform ITCAN at the contact information set out below of any significant change in your personal information which may occur during the course of our relationship.

You have the right to request access to your personal information which is in the custody or control of ITCAN, subject to limited exceptions prescribed by law. You can also request that information which is inaccurate or incomplete be rectified.

ITCAN will respond to every request for access and rectification, in accordance with applicable laws. In the event that ITCAN cannot provide access to or rectify your personal information, it will inform you of the reasons why, subject to any legal or regulatory restrictions, and it will provide you with any recourse available. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

8. How to contact us

All questions or concerns regarding this Policy or about the collection, use and disclosure of your personal information, including requests for access or rectification, should be made in writing to ITCAN’s Privacy Officer at:

Imperial Tobacco Canada Limited
3711, St-Antoine West
Montréal (Québec) H4C 3P6

9. Modifications to the Policy

We reserve the right to change this Policy at any time. Please periodically check this privacy policy for any updates or revisions.